Safer communities start with Real Solutions
100+ million free gun locks distributed.
270% INCREASE IN SUBMITTED RECORDS
A higher number of disqualifying records have been submitted to the background check system thanks to firearm industry efforts.
6,000 SUICIDE PREVENTION TOOLKITS DISTRIBUTED
Who we are
The National Shooting Sports Foundation® is the trade association for the firearm industry. For decades, our REAL SOLUTIONS. SAFER COMMUNITIES.® initiatives have been creating safer communities by promoting firearm safety, responsible firearm use, and safe firearm storage among lawful gun owners. We also have been working to reduce firearm accidents and reduce criminal access to and misuse of firearms.
What we stand for
As an industry we take seriously our responsibility to promote responsible actions among legal gun owners, to help prevent accidents, and to help keep guns out of the wrong hands. All of those actions make our homes, neighborhoods, and communities safer.
We share the concerns of all Americans, and we are proud of our history of leadership in creating real solutions. We are taking action, and the firearm industry has developed genuine solutions that protect our communities while respecting the legal rights of gun owners.
No one wants to stop the criminal and tragic misuse of our products more than we do.That’s why the firearm industry has led with initiatives to improve security at retail stores and prevent thefts, strengthen the background check system, deter illegal purchases, and promote secure storage to help prevent accidents, thefts and misuse.
The firearm industry has distributed over 40 million free firearm safety kits to promote safe firearm storage.
We have championed strengthening the background check system and continue to advocate for improvements.
Operation Secure Store
We are helping firearm retailers make well-informed security-related decisions to deter and prevent thefts.
Don’t Lie for the Other Guy
The firearm industry helps firearm retailers detect and prevent illegal "straw purchases."
The firearm industry is encouraging brave conversations and safe firearm storage to help save lives.
Make sure you know the latest advances in protecting our communities by staying informed.