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About Us | Our Commitment

The firearms industry is committed to the safe, legal, and responsible ownership and use of firearms, and works on a daily basis to stop their criminal misuse. As an industry we take seriously our responsibility to be a leading voice in the national conversation, to promote responsible actions among legal gun owners, to help prevent accidents and to help keep guns out of the wrong hands. All of those actions make our homes, neighborhoods and communities safer.

We share the concerns of all Americans, and we are working toward real solutions that help create safer communities. We are proud of our history of leadership in creating real solutions. We are taking action, and the firearms industry has developed genuine solutions that protect our communities while respecting the legal rights of gun owners.

No one wants to stop the criminal and tragic misuse of our products more than we do.That’s why the firearms industry has led with initiatives to improve security at retail stores and prevent thefts, strengthen the background check system, deter illegal purchases and promote secure storage to help prevent accidents, thefts and misuse.

These Firearm Industry-led programs are working.

The National Shooting Sports Foundation® launched its REAL SOLUTIONS® initiatives to promote responsible actions among lawful gun owners, promote firearms safety and responsibility, promote proper and responsible use, storage and ownership of firearms and to reduce criminal access to and misuse of firearms and firearms accidents. The REAL SOLUTIONS. SAFER COMMUNITIES.® program was launched to educate the public about these initiatives.

The Latest | See what we've been up to
initiatives | 
NSSF launched Project ChildSafe® in 1999 as a nationwide effort to help prevent firearms accidents – especially among children. With a message of “Store Firearms Responsibly,” Project ChildSafe® provides free information and gun locks. To date, we’ve distributed 38 million gun locks through partnerships with 15,000 law enforcement agencies across the country. That’s in addition to the more than 70 million free gun locks manufacturers have provided with new firearms purchased.
The firearms industry is taking action and creating real solutions for safer communities. Watch these featured clips to learn more about NSSF's programs and hear from the voices of the industry.
Partners for REAL SOLUTIONS: Darren LaSorte
Partners for REAL SOLUTIONS: Dianna
Partners for REAL SOLUTIONS: Blake Miguez
Facts | Would you be surprised to learn?

One example of a gun regulation in place that actually needs better enforcement actually goes back to 1968 – the Gun Control Act itself, which created the categories of persons who are disqualified from gun ownership. Those prohibitions are implemented through the National Instant Criminal Background Check system (NICS), and the database upon which it relies is inadequate as a result of states not submitting the necessary records to the database. This is the reason why the gun industry is leading the charge to Fix NICS and reduce criminal violence.

We also strenuously support the law against “straw sales,” which occur when people who can legally buy guns do so for those who can’t. These crimes come with a 10-year jail sentence and a $250,000 fine. We implemented our “Don’t Lie for the Other Guy” program nearly 20 years ago in partnership with the Bureau of Alcohol, Tobacco and Firearms to provide public and retailer education to help prevent these sales.